How To Properly Use Ezine Advertising |
16 Methods
for Getting Free Advertising 2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space also they will run it free. 3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality. 4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses. 5. Have your best pulling one inch or two inch ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer's ads in current mail order publications for price information. 6. When you have envelopes printed with your return address, have them or else print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes. 7. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you. 8. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them also ask if they will give you a free one inch ad in exchange for mailing 50 to 100 copies of their pub. 9. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article. 10. Take advantage of advertising specials. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge. 11. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad also pocket the savings. 12. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers. 13. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising. 14. Become a mailer. Get your printer's lowest price for printing circulars on both sides of the sheet. Contact other dealers also state you will print also mail their circulars for this price with no conflicting ads on the back. Then print your circulars on the reverse also distribute them with your outgoing mail. There is no extra cost for postage also envelopes, also your side of the circular is paid for by your customers. 15. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride. 16. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.
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