There are companies that will tell you they will get you listed in the top tensearch engines or place your link on millions of sites or they will get you listed in the top tenreturns of search engines. This last one sounds similar to the first, however there is a big difference.

Google searches over three billion pages during their searches. The companies that tell you they will get you listed in the top tenof the major search engines would have to defy all the principles of math to do this. They could not work with more than a few companies in order to achieve this also honestly, there is no way they can get you listed in the top tenof the search engines placements at all unless they make up their own search terms also people search on that specific term.

Stay away from the companies that tell you they are going to place you in search engines for a fee, for the most part they will do nothing more than use a site software submitter. You can get your own software for this or use an online service also submit your site yourself for a lot less than what most SEO companies charge for this service.

Guaranteed traffic-- They work fine for free sites or if your goal is to build a database of names, however if you are selling a product or service, you will get hits, however not many sales.

Mass email -- Any company that tells you they will send your ad to millions of people for $20 or $30 is simply taking your money. This might sound inviting, however do not waste your money. They are either using site submit tools or sending your ad to millions of harvested email addresses. The companies who tell you they are going to submit your site to millions of pages will most likely do what they say, however you will not see any return also may even get you Spam complaints.

Mass emails are a complete waste of your money regardless of what product you are selling. There are many sites that will tell you they will send your ad to double opt-in lists of people. We have tried over a dozen of these services also have barely received a hit, much less sales. The problem is you lose control over your ad when you use mass email companies. There is no way to verify the ad was sent also if you could verify it was sent, there is no way to tell it was sent to the numbers they promise. Plus, you run the risk of being accused of Spam.

Solo ads-- These are by far one of the best methods of promoting your product also service. They are targeted, you can verify the numbers also you can subscribe using a unique email also verify the ad was sent on the day also time it was supposed to be sent.

Consultants-- Use your best judgment when hiring consultants, call some or send an email also ask about a money back guarantee if they cannot meet the objectives they set forth. I am not a big believer in money-back guarantees because if a service is valuable also you can see the value before you buy, then a money back guarantee is not necessary. However, if someone comes to you also says, I can make your site profitable within 30 or 60 or 90 days also it is going to cost you X amount of money, then they should give you your money back if they do not achieve the desired results.

A good consultant will work with companies that he or she knows they can help by relying on their background also expertise in certain areas of marketing also advertising. Nobody knows everything, however if someone has an expertise in an area that I lack knowledge with, I would hire him or her in a second if they can honestly help me also they can prove they can help me also they will back up what they tell me.

We get emails every day from people who want to join ISOR with the plan of retiring in a month, making a million dollars without doing anything, etc. also we turn every one of them down. There is no business on the Internet or in traditional business where you can accomplish this type of unrealistic goal.

There are, however consultants who will tell you what you want to hear, just to get your business. They take your money also run also they will not help you a bit. We hired a copy writer one time who seemed like a good fit for our company also only after she finished the writing at $120 an hour did she tell me that she would not buy my product. Not because she could not benefit from it, however she refused to pay for anything online. Her copy was terrible also we ended up re--writing the entire sales page. Her feelings also beliefs came across in her writings. It was simply impossible for her to write positively when her mind was telling her negative things.

We have many marketing also advertising partners also all the companies we partner with have been tested by us to offer valuable services, however there are thousands of other companies on the Internet also you might find a very good company with a very good service that works for you also within your budget. Not all companies are out to cheat you, however the purpose of this article is to forewarn you regarding where you spend your advertising dollars.

We have spent a lot of money also time buying also trying different advertising options also by using our own ad campaign also link tracking system for all our advertising campaigns we have the data to back up what we say.

Research your advertising options carefully also do not get pulled into a good deal just because it sounds like a good deal. You do not need to spend a lot of money to advertise also promote your business, you just need to use your common sense also think long term.

Copyright 2004 Jeremy Gislason

About The Author

Jeremy Gislason has over 15 years of marketing experience also is the Vice President of ISORegister, Inc. We are dedicated to helping online businesses succeed by providing them with the tools also resources every online business should not be without. Discover how ISOR has helped 1000's of ordinary people also dozens of top Internet marketers earn a living online. Visit http://www.isoregister.com today.